Sophia Roe allows her culinary imagination to run free. Like Perrier-Jouët, her artistic approach is enthusiastic and hopeful, sharing a joyful vision of nature.
A Banquet of Nature
Champagne Friday’s is a tradition at VMGROUPE. So when Perrier-Jouët asked us to create a campaign, we were buzzing with excitement. Who better to buzz with than Madame Sophia Roe, the James Beard Award winning chef known for elevated plant-centric dishes and her playful ASMR approach to culinary creations.
VMGROUPE developed the big idea campaign, key messaging & storytelling, pre-production, production, post-production, and post-launch support. We clearly enjoy what we do for a living! 🙂
Watch the Campaign
Mesmerizing & Stunning
01. Blanc de Blancs
02. Belle Epoque Rosé
03. An Elevated Playground
Watch the 2nd Campaign
