At VMGROUPE we deliver photo-realistic 3D CGI renderings used to create emotional storytelling for the needs of high-profile luxury brands. More cost-effective and with unlimited storytelling possibilities. In 2015, VMGROUPE in collaboration with the beauty division’s marketing team for YSL and Kerastase Paris initiated a cross-promotion for their Ulitmate French Luxury Beauty brands. The challenge was to create a marketing campaign for both digital and print assets without compromising the brands’ integrity and confusing a visitor or viewer. VMGROUPE created a homepage banner for both brands’ digital storefronts, and a luxury card mailed to their Big Spenders.
