West East Magazine approached VMGROUPE to create an editorial photography story with one of China’s top female models Liu Wen. VMGROUPE’s Director of Unique Content Creation created a 16-page editorial and cover shot for West East Magazine’s April 2011 issue. In addition to the editorial shoot VMGROUPE also created a unique behind the scenes videos for an up-close look at the creation of the editorial piece. The April 2011 edition is still widely known as West East Magazine’s most recognizable cover since the launch of the internationally distributed publication.