Imagination and creativity is intelligence having fun, so when Voluspa asked for a winter campaign, we turned to poetry, because their scents are so nostalgic it's poetic.

A Winter Evergreen

Above the fog, beyond the cold, lies our winter evergreen. Awakening winds, passions crystalized, snow-kissed warmth is what it brings. A scent so delightful, it sings a winter harmony. White Cypress. The warmth of fresh, crisp winter.

VMGROUPE was commissioned to create a winter campaign that takes you on an olfactory journey, while harnessing the emotions of the holiday season, to generate desire and increase pre-holiday purchases.