Obliphica Professional commissioned VMGROUPE to elevate their brand identity with a new logo design, tag line, brand promise, comprehensive re-packaging and label design, marketing collateral and merchandising guidelines for salons and Ulta Beauty Retail locations, and a go-to-market strategy. VMGROUPE redefined Obliphica Professional’s visual codes. Highly active in trade shows neck-to-neck with leading brands like Morocan Oil, Redken, Aveda, etc, Obliphica Professional required a professional brand strategy, credible identity, and advanced storytelling. VMGROUPE created trade show marketing materials, designed trade show rooms, staircase wrappers, billboards, signage, etc. VMGROUPE takes a comprehensive approach to branding, image-making, art direction and content creation, ensuring that every visual touchpoint for our clients is interesting, inventive, and consistent. Our team of designers, marketing consultants, and brand strategists were instrumental in creating the launch of this new brand.