Experience a journey in every drop. Moroccanoil. A world of Argan oil-infused beauty.

The Science of Elevation

Our challenge: to create an elevated and immersive reenactment of the coloring dying process. The intended audience is well educated, so we wanted to romance the process and show why Moroccanoil’s new ProArginine + ArganID makes the hair coloring process even better, producing stronger, longer, deeper, and healthier hair-colored results. 

The hair is transformed from brown to rich red. We show the process in a 20s video with music only. Captions only where necessary to label the molecules and technologies.

Watch the Campaign

A hair technology campaign, romanticizing the hair coloring process.

Watch the 2nd Campaign