Establishing the Social Media Strategy for an iconic fashion house. Michael Kors commissioned VMGROUPE for content strategy and a best-in-class TikTok platform launch.

Luxury accessories and RTW for the global jet-setter since 1981.

The challenge: As a luxury brand how do we create native-appropriate content that still reflects our high standards yet follows the low-fi aesthetic viewers are desiring, so it doesn’t feel forced and overly polished?

VMGROUPE had the answer and the result: 5.7M views in week1 of our launch, and a recipe for success. The fashion house continues to follow our guidelines, creating TikTok-worthy fresh assets weekly.