Men’s Health Magazine commissioned VMGROUPE / LBCVMG to help change their brand image, and editorial content to include more fashion and style with men’s health issues in mind. Daniel Garriga shot a two-series photo-shoot with China’s Top Super Model Paolo Roldan in the Meatpacking District, NYC. And the cover shoot with China’s Top Super Model Zhao Lei. In addition to the photo shoot VMGROUPE / LBCVMG produced a behind-the-scenes video, allowing the Men’s Health audience to gain BTS access which in turn created a unique memorable experience.