Benny Landa, the Israeli prolific entrepreneur and inventor, best known as the father of commercial digital printing, flew to New York to receive his human achievement award and meet and award VMGROUPE as his chosen creative agency partner for his latest venture, Lusix Diamonds. VMGROUPE was commissioned to elevate and create all the creative marketing tools required to achieve success and market dominance, up against centuries-old world leaders in the diamond and lab-grown / created-diamond space.