After undergoing a site re-launch and migration to Demandware, the new eCommerce solution for global leading brands, Kérastase-usa.com required an improved responsive re-design that created an elegant, and elevated experience without compromising visibility of promotions and callouts, including a new homepage design, revised email templates, banners, Facebook promotions and contest apps.
VMGROUPE developed and designed new wireframes. VMGROUPE delivered pixel-perfect psds for all brand experience pages, category pages, landing pages, product detail pages, checkout pages, customer dashboard pages, etc.
A part of ongoing creative and content management support, Using Demandware’s robust resources, accessed by the business manager platform, VMGROUPE created and managed products, catalogs, grouped products and configured global and category content slots. VMGROUPE in collaboration with the development team helped troubleshoot the new site, and provided backend training for all key staff members. In addition VMGROUPE also trained the brand on how to customize Demandware’s platform down the road to fit their needs.
The result is an intuitive, easy to use experience for the consumer, and a customizable easy to use backend for Kérastase Paris staff. The site redesign launched on January 24, 2014, and we look forward to reviewing the analytics over the next several months. So far the mobile traffic of the website has increased, and the cart abandonment numbers have dropped.
