Hår by Merria Dearman is a New York-based hair studio at the forefront of designing and constructing bespoke hairpieces, reinventing the art of wig making one strand at a time.

Hair virtuoso, Merria Dearman, commissioned VMGROUPE to develop a new brand name and comprehensive visual identity. We commenced with a naming exploration, followed by an iconic and luxury logo design, visual storytelling on social channels using today’s celebrated hairstylists, top models, and personalities, and completed the project with marketing materials and an annotated style guide for the client to continue their brand communications.