Gilt Groupe is a leading e-commerce and lifestyle site that provides instant insider access to today’s top designer labels, as well as exclusive local services and experiences, and one-of-a-kind travel packages at up to 60% off retail. With over 3 million members and unique visitors to the site, Gilt Groupe must maintain and create unique creative content on a daily and weekly basis. Since the launch of Gilt Man, Gilt Groupe’s challenge is to create as much interest in Gilt Man as they do for their women sections. Gilt Groupe fell in love with VMGROUPE / LBCVMG’s ability to whip up emotional content and desirable advertorials. When the fashion director inquired who was behind the Cover Stories of their favorite WWD Men Issues, it didn’t take long for them to learn it was celebrity photographer Daniel Garriga, co-founder of VMGROUPE / LBCVMG.

On a weekly basis, LBCVMG shoots and directs content for the e-commerce catalog, still life, and editorial, for new products under their men’s department. Shooting in, near, or around Gilt’s offices in Brooklyn, we use the gritty, industrial environment juxtaposed with the chic, high quality designers’ fashions available exclusively to Gilt Groupe members.

Strong, vivid imagery portraying the epitome of a Gilt man shopper; A Gilt man is rustic, masculine, sexy, desirable, strong, sophisticate, edgy, sharp and well put-together with lots of urban city life attitude.