VMGROUPE / LBCVMG was commissioned by the premium denim label DL1961, to develop a company tagline / Social media hashtag, and the develop a digital communication that expresses and communicates concisely and cohesively the brand’s Eco-conscious identity, New York edge, sensibility, and the pursuit of the best fitting premium denim. VMGROUPE / LBCVMG delivered a viral, digital campaign hastgag, #BetterbyDL, and created email template series, affiliate digital banners, and website content refreshes.

ClientDL1961ServicesBrand Strategy, Tag line for SM, Campaign BTS Video (360 Video), E-commerce Design + Content Refreshing, Email and social media marketing, Digital StrategyYear2017Linkwww.dl1961.com