As a full-service creative agency partner, we act as an extension to the internal DL1961 team, with monthly photoshoots, digital campaigns, email trigger series, broadcast emails, affiliate digital banners, customer acquisition, website upgrades and content refreshes.

We make brands look fit...very fit.

VMGROUPE was commissioned by the premium denim label DL1961, to develop a refined brand strategy, storytelling, company tagline, social media hashtag, and a comprehensive digital communication strategy that expresses and communicates concisely and cohesively the brand’s eco-conscious identity, New York edge, and the pursuit of the best fitting premium denim.

VMGROUPE delivered, and the results simply looked #Betterbydl. As a full-suite creative agency partner, we continued to support with monthly photoshoots, digital campaigns, email trigger series and broadcast emails, affiliate digital banners, and website content refreshes.

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