Covergirl

When the world's largest pharmacy beauty brand requests to make their packaging POP, you better make it POP! VMGROUPE designed over 40+ Products, established the design system and language for legacy collections and new collection launches. We had a blast, and the results.... bestsellers, all over social, and absolutely phenomenal.

Packaging Design

VMGROUPE was selected as the design and creative partner for Coty’s CPG Division. Working with the internal marketing team, VMGROUPE lead all packaging rebranding, CGI content creation for the Times Square Billboards, the new look & feel of Covergirl walls in retail across country, and the look and feel of Covergirl’s first-ever flagship store in Times Square NYC.

VMGROUPE developed the content strategy, key messaging, storytelling, and new voice & tone, new look & feel, new packaging designs, and new product launch creative market research.

Branding & Packaging

All packaging designed by VMGROUPE.

For the launch of the first and only Covergirl store, VMGROUPE was commissioned to bring to life and re-imagine a wall & shelf brand into a an entire in-store experience.

We developed the visual language, and designed the gondolas, fixtures, posters, wall graphics, window decals, and OOH billboard visuals. VMGROUPE defined the brand guidelines as well as developed a global brand bible for the use of their newly acquired Cruelty-Free International certification across all channels of the brand, from packaging, advertising, retail partners, in-store, etc.