For the launch of the new and only Time Square Covergirl store, VMGROUPE was commissioned to create the entire in-store design graphics, fixtures, posters, wall graphics, window decals, and OOH billboard visuals. VMGROUPE defined the brand guidelines as well as developed a global brand bible for the use of their newly acquired Cruelty-Free International certification across all channels of the brand, from packaging, advertising, retail partners, in-store, etc.

ClientCovergirlServicesRetail Design - Fixture, Gondola, branded look and feel of first flagship store for covergirlYear2019Linkcovergirl.com