Jared Pobre and Stacy Keibler launched in 2019, a luxury Ecocert Certified Organic men’s skin care brand (Caldera + Lab) made with potent, nutrient-rich super plants. VMGROUPE was commissioned to create the logo, product name and naming system, brand copy + storytelling, primary + secondary packaging, product shots + renderings, imagery, website, etc. As a result the client won the indie Beauty Award in 2019.