Amélie is a modern French oyster house, expert in cultivating the finest oysters in the world. VMGROUPE / LBCVMG was commissioned to complete a comprehensive rebranding, from logo, tag line, positioning, content creation, and visual communications. Once completed, our global PR offices launched a successful PR campaign in Spain and France, this included exclusive partnership with the international exclusive members only club, Soho House, intimate influencer dinners with Elle Gourmet, and a launch at Tranoi in Paris during Paris Fashion Week. Amélie Maison d’Huîtres and the fashion trendsetting elite previewed the 2018 collections of today’s leading and emerging avant-garde designers, followed by a rooftop celebration at the Palais de la Bourse. This initiative provided Amélie visibility and brand awareness amongst avant-garde leading and emerging brands, designers and the fashionable young elite during Paris Fashion Week 2017.

ClientAmélie HuîtresServicesBrand Strategy, Re-branding, Brand Consulting & Design, Public Relations + Events, Adaptive Marketing, Advertising CampaignYear2017Linkwww.instagram.com