VMGROUPE / LBCVMG was hired to develop and execute an out-of-the-box marketing strategy for the launch of Alexander McQueen’s new Fragrance McQUEEN. VMGROUPE / LBCVMG handled the development and creation of storytelling, with a brand commercial, packaging design for marketing, copy, digital apps, and presentation books. VMGROUPE / LBCVMG concepted, designed and developed an Augemented Reality App, bringing the the bottle to life with extended experiential content, and an interactive packaging design.