VMGROUPE / LBCVMG was hired to develop and execute an out-of-the-box marketing strategy for the launch of Alexander McQueen’s new Fragrance McQUEEN. We handled the development and creation of powerful storytelling, with a brand commercial, B2B packaging design for marketing & sales teams, augmented reality experience app, and a brand book. VMGROUPE / LBCVMG designed and developed an augmented reality app, bringing the bottle to life with extended experiential content, and an interactive packaging design experience.
