VMGROUPE / LBCVMG was hired to develop and execute an out-of-the-box marketing strategy for the launch of Alexander McQueen’s new Fragrance McQUEEN. VMGROUPE / LBCVMG handled the development and creation of powerful storytelling, with a brand commercial, packaging design for marketing, copy, augmented reality experience app, and a brand book. VMGROUPE / LBCVMG concepted, designed and developed an augmented reality app, bringing the the bottle to life with extended experiential content, and an interactive packaging design experience.
