AKOLA, a Dallas-based ethical jewelry brand approached VMGROUPE / LBCVMG to help elevate their visual identity for their launch at Neiman Marcus. We refreshed their logo and created a new tagline, “Designing Her Story”, positioning statemen, and provided a new elevated visual style guide. VMGROUPE / LBCVMG designed all marketing collaterals relative to the Neiman Marcus launch, created a new powerful digital campaign and redesigned the Akola Jewelry website.