Fro’d out, blow’d out, braided up, or twisted out. Afro Sheen is for change-makers, trendsetters, and culture creators. Our products give hold, hydration, definition, and shine for next-level naturals.


Afro Sheen? Yes. AFRO SHEEN. Iconic and known with the culture changing Soul Train, Afro Sheen commissioned VMGROUPE to rebirth, and reinterpret what it means in today’s world. VMGROUPE developed the new brand strategy, key messaging, brand foundation, visual language, TVCs, and social-first assets.

We partnered with young minds to bring this campaign authentically to life.  Because real young minds follow their own wave, create their own twist, and define their own edge. It’s their style, and nobody does it like them.

Watch the Campaign